Chennai: Zod!, India's trendiest brand of club wear shirts, has launched the Ivy Collection - designed and styled keeping in mind the latest trends.
Announcing the launch, Zodiac Clothing Company joint managing director, Salman Noorani said: Following the huge success of the earlier array of trendy club wear from Zod! comprising Changeant Shirts, Satin Stretchs, Shiny Shimmers, Furry Denims, Toned down Shimmers and the Retros, we now offer the Ivy Collection to discerning Indian males. Our long association in overseas markets enables us to forecast trends way ahead of the Indian market and thus introduce the latest fashion statements in the Indian market.
The Ivy Collection comprises shirts made from the latest micro-peached fabric, which gives the shirt a soft-touch feel. This collection comes in an array of colours, including aubergine, blue and black, and is attractively priced at Rs 795. This range is available at all Zodiac showrooms, Shoppers Stop, Lifestyle, Piramyd and other premium multi-brand stores across India.
Zodiac, has been providing discerning customers with the finest quality products ranging from shirts to fashion accessories for the last 47 years. Zodiac recently tied up with Ciro Citterio, UK, to help sell its Zodiac brand in 130 stores across the UK, a major breakthrough for an Indian brand. Zodiac supplies its products to leading brand names across Europe, America, the UK and the Middle East, and commands a 2-per cent market share in Germany for casual shirts. A number of the high-end retail counters in Europe sell Zodiac shirts under its own (Zodiac) brand name.