Mumbai: Xerox India, market leader in the digital print production and a part of Xerox global corporation fortune 500 company, has announced its association with the Bombay Advertising Club for its most prestigious event - 'Annual Ad review 2008'.
Xerox has revolutionized digital printing services through its innovative applications and technological advancements. The company has identified the creative and advertising fraternity as one of the key influencers for using the digital print services. Since, the core of advertising sector is based on innovative ideas, faster turnarounds, shorter run lengths, and personalized colour documents, digital printing solutions would open up endless opportunities for the industry.
During Ad review 2008, Xerox launched the concept of 'Xerox Wacky Talky 08', a first of its kind initiative for the advertising community in India. Wacky Talky 08' is aimed to 'Xpress' & 'Voice' the unspoken and behind the scenes real life stories of advertising agencies in a form of a personalized book. . The top 2 wackiest entries will be awarded a fun trip to an exotic location.
Personalized printing is becoming a necessary tool for the advertising industry to be able to offer its customers more targeted communications that have been proven to yield greater results. Further, the company also indicated its plans to educate and create awareness about the benefits of digital printing and showcase applications / solutions targeted specifically for the advertising and graphic arts community in India.
With a team of Xerox digital printing experts in the next six months Xerox will roll out a focused market engagement program customized road shows, seminars, workshops etc in the top metros and semi metros. Additionally Xerox will develop customized solutions for the advertising agencies based on their work requirements.
Sharing details of Xerox's association with the Ad Review, 2008, Vipin Tuteja, executive director, production systems group, Xerox India Limited said, ''Xerox is the market leader in the digital printing market that is growing at a rapid pace''. We believe the advertising industry will be among the key industries that will emerge as one of the fastest adopters of digital printing which will redefine the endless possibilities in the way printing can be done. Our association with the Ad Review 2008 is an ideal platform to get closer to the advertising fraternity and showcase the endless benefits of personalization and customization. The Bombay Advertising Club, is the most recognized platform of the Indian advertising sector and we are committed to partner with platforms like this to accelerate the growth of digital printing in the advertising sector.''