The media duties for Wockhardt Hospitals will now be handled by the Lintas Media Group in Bangalore following a multi-agency pitch. The size of the business is estimated to be approximately Rs20 crore.
Wockhardt Hospitals is among the leading players in the private healthcare segment. The Group has huge expansion plans nationwide and is looking for a 360-degree communication. Wockhardt Hospitals is known for its super-speciality in several disciplines.
Sudha Natrajan, COO and joint president, Lintas Media Group, said, ''The new win adds to the breadth of category that we are handling in diverse segments. The healthcare segment is an extremely challenging category and will give us an opportunity to handle this extremely important category. With this win, LMG is surely inching closer to becoming the leader in the media business in Bangalore.''
Joydeep Raha, VP, Lintas Media Bangalore Collective, who had spearheaded the pitch, said, ''I am extremely pleased to get an opportunity to work in the booming healthcare category which is a sensitive category and holds a lot of potential in terms of media selection.''