WPP's 141 Sercon wins marketing and creative mandate from Shriram Life

141 Sercon has won the marketing and creative mandate from Shriram Life, the insurance joint venture between the Shriram Group and the Sanlam Group of South Africa.

141Sercon is part of the WPP Group and conceptualises and executes effective business events and below the line marketing initiatives to help clients access markets and engage their channel and customers.

The agency will roll out a new campaign for the company in a few days, which will highlight the benefits that the insurance company offers to its customers. Industry sources estimate the ad spends to be about Rs8-10 crore.

Shriram is a well-established brand down south and 141 Sercon plans to reach out to its target customers in a more focused manner.

The campaign will focus more on below-the-line activities due to the nature of the product and hence, there will be minimal use of mass media. The agency will also focus on expanding the brand footprint nationally as it is mainly based in the south as of now.

Shriram Life commenced its Indian operations in 2005 and currently offers 11 products such as commercial vehicle financing, consumer and enterprise finance, and retail stock broking, which cater to various situations and strata of society. Singh says that the company has never advertised before and 141 Sercon will help it reach a brand positioning.

The Shriram Group was started in 1974 and its main line of activities in financial services include chit funds, truck financing, consumer durable financing, stock broking, insurance broking and life insurance.

Sanlam Life Insurance is a part of South Africa's Sanlam Group, which was established in 1918. The Sanlam Group also operates in the areas of group schemes, retirement funds, short-term insurance, asset management and other financial services.