Virgin Atlantic to launch new brand campaign

Virgin Atlantic is launching a brand campaign in 2009 to celebrate its 25 years in aviation. The tone will be positive and "celebratory" in stark contrast to the gloom felt by the travel industry.

The campaign, expected to be launched in January, will reflect on Virgin Atlantic's history and heritage.
 
The high profile brand-focused campaign will feature on television and print and highlight its triumphs like being the to introduce in-seat video screens.

Virgin Atlantic's advertising agency is Rainey Kelly Campbell Roalfe Y&R, while media planning and buying is through Manning Gottlieb OMD.

Virgin Atlantic denies it is planning any marketing activity in the New Year. The airline officially celebrates its 25th anniversary on 22 June next year, when a bigger programme of events is likely to break.

According to sources, Virgin Atlantic president Sir Richard Branson is unlikely to appear. He has not starred in Virgin Atlantic's advertising for a number of years.