Mumbai: Videocon International has launched a number of new products in different segments, including six new split air-conditioner models, nine refrigerator models in the direct-cool segment and six washing machine models.

In addition, Videocon has launched three models of microwave ovens under the Nutrilock brand with built-in FM facility, a first of its kind in India. Videocon International president Pradeep Dhoot said Videocon is the first company to come out with ACs with the ‘Quadra heat exchanger’ technology with top discharge and waste condensate recycling facility. “These new ACs also reduce electric power consumption by 30 to 80 per cent.”

Company officials say over the past five years, Videocon had invested more than Rs 15 crore to come up with this AC technology which enables ACs to provide extraordinary cooling besides reducing the total cost of ownership. Videocon is planning to promote its new range through its existing distribution network, which includes 3,800 direct dealers across India.

The company hopes to sell around 2 lakh units of ACs this year. Videocon is also planning to introduce the Watermatic range of refrigerators with ‘Eurocool technology,’ through which consumers can have access to pure, chilled water without opening the door.