After its entry in the mobile handsets market with the launch of a mobile phones division in October 2009, Videocon Group has now launched nine more handsets, thus enhancing its current offering from 12 handsets to a total of 21 handsets. (See: Videocon unveils range of mobile handsets in Maharashtra)
The key highlights of this range include: Triple SIM CDMA handsets, QWERTY keypad dual SIM with optical track pad, attractive touch screen devices and dual SIM multimedia, camera and music phones.
With an existing user base of about 500 million subscribers, and 12 million users being added every month in the GSM category and about 3 million in the CDMA category, Videocon sees immense potential.
With the CDMA segment expected to hit a high growth mark with the advent of open market handsets, Videocon has launched `Videocon VC1425' positioned as Grab the Power of 3. This combines the both GSM and CDMA technologies in a handset with 2 SIMs and 1 RUIM. In GSM phones, Videocon has enhanced its presence in the music category with two models; two camera phone models; two multimedia handsets and and one touch screen model.
''With a wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with a nation-wide presence, our aim is to emerge as a leading player in the Indian mobile phone market soon,'' says Anil Khera, CEO, Videocon Mobile.
Rahul Goel, COO, Videocon Mobile, said, ''We are offering a wide variety at value for money proposition. There is a huge potential in the market and a large base of consumer untouched through the country. Other than urban-semi urban, the rural market is expanding rapidly. Our objective is to be a one stop shop for the customer, and cater to each and every class and age with a price range of Rs1,300 to Rs19,000 for premium hand sets.''
Videocon's core strength lies in its ability to bring volume and value through a direct reach to the consumers by establishing a solid relationship with channel partners and operators. It expects focus its widespread sales and marketing network to propel it to a leadership position in the mobile handsets market.