 Chennai:
The city-based computer peripherals manufacturer TVS
Electronics Limited (TVSE) has started supplies of direct
to home (DTH) set top boxes to Siti Cable which is part
of the Essel group. Another Essel outfit, New Era Entertainment
Network Limited, offers DTH service in the country under
the brand Dish TV. Dish TV is growing at the rate of
around 15,000 subscribers per month.
Speaking
about the order, Gopal Srinivasan, director, TVS Electronics
said, "We hope to sell around 75,000 boxes over
the next five months and earn a revenue of Rs20 crore."
The
order comes as a great relief to TVS Electronics, which
is laden with huge pile-up of cable TV set top box components.
The company had tied up with a Mumbai-based multi-system
operator (MSO), Broadband Pacenet India, to cash in
on the conditional access system (CAS) regime. However,
as the government decided to back out from implementing
the CAS regime TVS Electronics was left with a huge
inventory.
According
to officials, as the majority of the components for
DTH and cable TV set top boxes were common, it was decided
to roll out the former after tying up with Dish TV.
"We
have invested Rs4 crore in setting up the new 50,000
units per month facility," remarks Srinivasan.
From
100 per cent imported components currently, TVS Electronics
plans to have a local component content of 60 per cent
shortly.
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