The Chennai-based computer peripheral manufacturer, TVS
Electronics, has launched a new shade of TVS Gold keyboard.
With black gaining the computer buyers'' fancy, the company
has decided to bring out its TVS Gold keyboard in black.
this launch TVS Electronics expects to strengthen its
market share; the company has already sold more than
1.5 million TVS Gold keyboards. According to the company,
the high quality mechanical switches have a five-fold
longer life span than ordinary keyboard switches and
ensure the least fatigue to the user. IDC estimates
the market demand for keyboards in India in 2004 at
units. Out of this, the market for mechanical keyboards
is approximately 14 per cent. TVS-E is the market leader
in this segment with over an 50 per cent market share.