upper-end Innova variants have been outselling the more economically priced
versions.Mohini Bhatnagar reports.
reports indicate that the Toyota Kirloskar''s multi utility-vehicle, the Innova,
is not stepping into the shoes of its illustrious predecessor, the multi-utility
vehicle Qualis, phased out by the company early this year. On the other hand
it seems as if the Innova is carving out a far more glamorous slot altogether
for itself, perhaps, the one that the company had envisaged for the Qualis.
Kirloskar had targeted the Qualis, with its quiet and powerful engine and
refined interiors, at the personal car market. However, it ended up being
more widely used by tour and taxi operators, perhaps, because of its looks
and sturdiness. Even though the Qualis was an excellent vehicle in terms of
build, engine size, power and torque, and was also hugely successful going
by the numbers sold its image suffered as it tended to be equated with the
Sumos of the world.
analysts have now pronounced the Innova, launched in February this year, a
success. Against targeted sales of 4,500 units per month, the Innova has sold
over 13,000 units since its launch in February this year. June sales are expected
to surpass 5,000 units
during this time a curious fact has emerged. Consumers seem to prefer the
higher end G and V variants against the lower E trim, (targeted at taxi operators)
which has air-conditioning as the only luxury.
With inventories piling up of the entry level variants desperate dealers have
been resorting to offering hefty discounts on the lower trims to push sales.
E variant of the Innova has been selling at a discount of Rs10,000 to Rs30,000
in New Delhi, Mumbai and Bangalore with the result that the price difference
between the E and the upper end G and V variants has widened. In Mumbai, dealers
were seen willing to offer a price cut of Rs10,000 over and above the Rs10,000
discount for buyers opting to buy the Innova against the exchange of any passenger
ex-showroom price of the Innova E variant across the country ranges approximately
between Rs6 lakh to Rs6.9 lakh while the G variant''s price ranges between
Rs8 lakh to Rs8.6 lakh. The upper end V variant ranges between Rs9 lakh to
terms of engine size, power, torque, dimensions and other technical specs
there is no difference among the Innova variants. Though the E variants have
air-conditioning they do not have power steering, power windows, factory installed
music system, and are available in three colours instead of six. The V variant
at the upper end of the price spectrum has a host of safety features like
ABS brake and airbags that the G variants doe not have.
admitting that sales of its top end G1, G2, G3 and V versions have been better
than the entry level model has announced a change in the output mix by increasing
the production of the top end variants to reduce the waiting period for the
car. The production of the two higher variants is now being scaled up to about
2,500 units a month from the present 1,500 units. With the change in the production
mix the company hopes to bring down the waiting period for Innova from five
months to one month. However, the company has ruled out a price cut for the
lower end variants.
buyers don''t seem to mind shelling out an extra Rs1.50 lakh for the top-end
variants of the Innova. This fact seems to suggest a greater number of personal
ownership for the Innova.
the Qualis is not being manufactured anymore, Toyota may find one segment
of the market drying up. The fact remains that even if the Qualis suffered
from an image problem it still catered to a huge market
as about 35 per cent of its sales were to taxi fleet operators. The Innova
also has to contend with many more competitors that the Qualis never faced.