Contract Advertising has won the SpiceJet account after a competitive pitchagainst O&M, Bates 101, M&C Satchi, Leo Burnett and Lowe.
The incumbent agency was Gopika Chowfla Designs, which had handled the account for three years.
The account size has been pegged at Rs25 crore. Contract comes on board next month and will work on a national mandate for refining the communication across all media including outdoor and online.
Sanjay Aggarwal, CEO, SpiceJet Ltd, said, ''Our researches in the past have shown that brand SpiceJet has a good recall. However, we want to take it to the next level. We were looking for an agency that will be able to provide the right blend of strategic insight, cutting edge creative and innovative thinking and a passion to excel. We believe that Contract will be able to partner us best in this endeavour to position ourselves as the best LCC in the Indian skies.''
Umesh Shrikhande, CEO, Contract Advertising, said, ''It is a wonderful opportunity for Contract to partner the process of building brand SpiceJet. We are looking forward to this high flying journey. SpiceJet is a great brand for consumers who seek genuine value in their flying experience. And Contract is proud to be associated with SpiceJet.''
Contract plans to have 360-degree activities which includes print, TVC, outdoor, radio and below the line initiatives.