Sony betting on LCD TVs to drive festive sales

New Delhi: Sony India is placing its bets on the recently launched Bravia LCD televisions line as the main driver of its festive sales for the forthcoming festival season.

The company will reportedly our Rs30 crore into marketing and promotions for the range.

According to Masaru Tamagawa, managing director, Sony India, the company is focusing on LCD televisions to drive its sales for the upcoming festive season. He cited industry statistics, which show that plasma, and colour television sales have dipped, while the LCD market is soaring.

Sony India has set aside an ad budget of $35 million, of which $10 million will be spent on marketing initiatives during Diwali.

The company is targeting the the Bravia range of LCD televisions at the Rs10-lakh plus annual income group, and has brought out 15 models of the Bravia range priced between Rs27,990 and Rs3,99,900. It has slashed prices on by almost 10-15 per cent to suit Indian market conditions.

Sony India is looking at capturing around 25 per cent of the overall domestic market by March 2008.