Mumbai: Shoppers'' Stop is coming out with a brand new retail format, the HyperCity Argos catalogue.

According to BS Nagesh, who is designated as "customer care associate", managing director and CEO of Shopper''s Stop, the format will have a pilot run for suburban Mumbai, of at least two catalogue seasons. That would mean that it would take Shoppers'' Stop around a year to establish the model before it can commence a wider rollout.

Earlier in the year, the UK-based catalogue retailer Home Retail Group Plc had signed up a memorandum of understanding with the Indian retail major and with HyperCity Retail to develop the company''s catalogue retailing format in India.

The retail major says its new format will be a catalogue called HyperCity Argos that will sell merchandise sourced globally across multiple retail categories. The company claims that it will be one of the most convenient ways of shopping ever introduced to the Indian market.

Market sources indicate that the pilot run will happen in Mumbai suburb of Mulund, the neighbouring city of Thane followed by the Vashi and Airoli nodes of neighbouring Navi Mumbai, and later, Pune.