Consumer electronics major Samsung India Electronics
Pvt Ltd will shortly commission its Sriperumbudur plant
$24-million plant has a capacity to make 1.5-million colour
television sets and 1 million thin film transistor (TFT)
$1.05-billion turnover company''s first plant in southern
India is built on a 50-acre plot in the SIPCOT Sriperumbudur
the media here on Monday, Ravinder Zutshi, managing director,
Samsung India, said, "The total outlay for the project
is $100 million and the remaining amount will be spent
by the year 2010."
the new plant will mainly cater to Samsung India''s domestic
market, some portion of the production may also be exported
at a later stage, Zutshi adds. Presently the company exports
consumer durables like colour televisions, refrigerators,
washing machines and monitors from its Noida plant.
company has a target of $1.3-billion turnover this year
and Zutshi says that performance till date is in line
with the target with the company has been logging double-digit
growth in all the major product segments.
says that during the six-month period January-June 2007
the company''s market share was 22 per cent in the flat
television category, 43 per cent in LCDs and 31.7 per
cent in the plasma range. Samsung India ranks number one
in the LCD and plasma segments and number two in the flat
the company had launched seven new models of flat and
slim television sets.
the frost-free refrigerator segment, Samsung India had
a market share of 23 per cent of the total 74.7-million
units sold in the country and 10.2 per cent out of 1.7
million direct-cool refrigerator units sold. Zutshi adds
that the company''s market share during the first six months
of the current year in the microwave oven segment is 19
per cent, in washing machines 16.2 per cent and in the
air conditioner market 17 per cent.
company is studying the market feasibility for importing
the commercial air conditioners.
the World Cyber Games 2007, Samsung India has announced
special rates on select liquid crystal display (LCD) monitor
models that are most suitable for playing games.
17" and 19" LCD Myst model is being offered
at Rs10,200 and Rs16,200 against a comparative price of
Rs14,000 and Rs.21,000 respectively.
19" and 22" LCD Mendel models are priced at
Rs16,500 and Rs.21,000 as against comparative prices of
Rs.21,000 and Rs.27,000 respectively. The 19" Mobius
is now offered at Rs21,000 as against Rs27,000.
Samsung India''s proposed special economic zone (SEZ) unit
to be located in the Sriperumbudur Hi-Tech SEZ seems to
be taking time to materialise. The company had earlier
stated that the SEZ unit to be built on the 30-acre plot
would make computer monitors, printers and other IT products.