Saatchi & Saatchi wins Skoda India's creative mandate
16 May 2011
Saatchi & Saatchi has bagged the additional mandate of driving the creative function for all Skoda brands in India.
The agency, which so far has been handling the strategic planning for the company, will now handle the creatives for all Skoda brands including Skoda Laura, Fabia, Yeti and Superb.
Saatchi & Saatchi will also be responsible for any new car launches and corporate initiatives for Skoda.
Thomas Kuehl, board member, sales and marketing, Skoda Auto India, said, ''Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate for us.''
The business will be handled out of the Saatchi & Saatchi's Mumbai office.
Kamal Basu, CEO, Saatchi & Saatchi India, said, ''Skoda has been a brand with a lot of 'mystique' in India. Unraveling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to.''
Previously, the creative mandate for Skoda was handled by Mumbai-based creative agency Saints & Warriors.
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