Gigaset Communications, the maker of cordless telephones under the Siemens Gigaset brand, has entered the Indian market with the launch of new premium cordless phones.
The new advertisement campaign for the Indian market announcing the arrival of the new range aims at the mid to high income consumers between the age group of 25 - 44 years, single or married, living in a rented or own apartments in A as well as B class towns of India.
Gigaset aims to reach out to its select target audience through multiple media communications.
DDB recommended using a single lady with a common smiling face that ordinary people can associate themselves with.
DDB Dubai, Siemens creative team, had recommended a soft launch campaign to announce the arrival of German cordless phones technology in India. Its approach would be to take a single master creative / visual and get into several adaptations / executions.
The campaign will be spread across print, POS and outdoors including BTL and retail activation, starting 18 December onwards.