The company''s top brass of the Wellness vertical was present at the launch, which was kept low-key against the backdrop of recent protests that the company has seen against its retail initiatives across various Indian states.

The store features an attractive interior design, which will be replicated across the country over the next few months. Industry sources indicate that around 20 stores would come up in the next few weeks across top cities like Delhi, Jaipur and Mumbai.

The Wellness outlet has around 5,000 products in different categories, including general nutrition, sports nutrition, skin and personal care, books, music and pharmaceuticals. It also has an optical shop, with a qualified ophthalmologist to test and prescribe lenses. The store comprises a pharmacy that offers medicines and remedies in allopathic, ayurvedic and homeo-medical streams.

For customers on long-term medication, Reliance has come up with a medical compliance programme that will enable them to get reminders and alerts on the usage and replenishments of medication.

The Wellness format also has a customer loyalty programme, Reliance One, which comes with free health insurance cover. The company has partnered ICICI Lombard General Insurance Company to offers a group personal accident insurance policy.

Under the loyalty programme, a customer buying products worth Rs3,000 in the first three months would get a cashless hospitalisation benefit up to Rs25,000. Purchases of an additional Rs5,000 in the 4-6 months period will see the cover go up to Rs50,000.