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Mumbai:
The Anil Dhirubhai Ambani''s Group''s Reliance Communications
(RCom) now has the title of the first Indian telecom company
to launch international data roaming services.
RCom''s
customers can now connect to the Internet through their
mobile phones, while travelling in the US.
According to RCom president S P Shukla, the company has
partnered US telecom giant Verizon to provide these roaming
data services. He said that the company was the first
CDMA operator in India to offer data roaming facilities
to customers travelling to the US. RCom''s customers can
now seamlessly connect for making calls, checking e-mails
or even surfing the net, while travelling in the United
States.
RCom had introduced international voice roaming services
in the US two years ago, with charges that were 67 per
cent lower than competitive GSM telecom operators.
Shukla
said that following the US, RCom proposes to launch their
international data roaming services in Canada, to soon
be followed by Latin America, and later across Asian countries
like Japan, South Korea, and China, along with other countries
that use CDMA technology for their mobile phone networks.
As
part of their agreement with Verizon, international data
roaming will also be provided to visitors from the US
who travel across India. Once this facility is launched
in other countries, the same courtesy will be extended
to travellers from those countries.
According
to Shukla, an estimated one million business visitors
travel to the US from India, some more than once a year.
On average, they spend Rs1,500 to Rs2,000 during each
visit, to get seamless connectivity using a local network
in the US. These business visitors can now use RCom''s
international data roaming.
Shukla
added that by launching the international data roaming
services, Reliance plans to leverage its leadership in
the domestic wireless data segment to secure a first-mover
advantage in the largely untapped international data roaming
segment.
RCom
sees a huge growth potential for this segment, and is planning
an aggressive communication strategy targeting frequent
business travellers to the US. The communication strategy
would include direct mailers to software companies, and
to members of frequent flyer programmes of airlines.
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