Under a proposed theme of ''Icons of India,'' Reliance is trying to replicate the
magic of Doordarshan''s 1990''s hit, mile sur mera thumhara, which say masteros
come together to form a jingle burnt in every Indian''s memory.
company is attempting to get music composer A R Rehman, chess grandmaster Vishwanathan
Anand, and Bollywood star Aamir Khan among others to endorse the relaunch of Vimal.
industry sources, talks are on for facilitating the theme, though there is no
information about timelines and agreements.
company is preparing for a nationwide relaunch of its textile brand during the
forthcoming festive season. Reliance sees its entry in to organised retail as
a massive opportunity to bring its textile brand ''Vimal'' back in to the forefront.
Vimsl the biggest being a bridge between its oldest and newest businesses.
also plans to market readymade garments through tie-ups with well-known brands
in the segment.