Delhi: Reliance Industries'' retail arm, Reliance Retail, will enter the consumer
durables market, valued at $5 - $6 billion, with the launch its own label of consumer
durables to be sold through its Reliance Digital Stores, which will be a one-stop-shop
for all electronics goods.
Speaking at the inauguration of the first
Reliance Digital electronic store in the national capital region today, Ajay Baijal,
president and CEO, consumer durables, IT and telecom, Reliance Retail Ltd, said,
"Reliance will come out with its private label of consumer durables products...
That is definitely in the strategy after we open four - five stores."
did not specify whether the private label would be manufactured or sourced.
Digital Store, has been launched five months after the company first introduced
its fresh food format outlets, Reliance Fresh, that stock its own label of groceries
undern the brand, Reliance Staple.
Retail says that it would invest over Rs1,000 crore over the next three or four
years to set up 150 such stores, which would sell everything from TV sets, home
theatre, refrigerator, cooking range, dishwasher to computers and mobile phones
from across brands.
told reporters that these stores, typically spread over 15,000-30,000sq-ft, would
have a wide assortment of products to cater to the tastes and requirement of customers.
consumer electronics market is growing by 10 per cent annually and is split between
imported South Korean brands such LG and Samsung and Japan`s Sony on the one hand
and Indian market leaders like Videocon and BPL.
said each store would be set up at an investment of Rs4 to Rs7 crore and also
provide after-sales services.
Retail mentor Kamal Nanawati, said that if any customer finds a cheaper product
in the market within 30 days of the purchase, Reliance "would not hesitate
to match that offer".
would be offering a host of value-added services like software downloads for our
IT customers and airtime and accessories for mobile users," Baijal said.
When fully rolled out, the stores would be spread across 70 cities and
all of them would offer ''RelianceresQ'' -- pre-sales and post-sales support services.
Reliance Digital will also be offering customers RelianceOne, a common
membership and loyalty programme across all its formats, which means users would
be able to redeem points earned on purchases.
formats of Reliance Retail like supermarkets and hypermarkets are due for launch
in the April-June quarter. Reliance Industries had last year announced an investment
of Rs 25,000 crore (Rs 250 billion) for the retail business, which it hopes would
help the company earn over Rs 90,000 crore (Rs 900 billion) revenues
in the next five years.
Industry estimates suggest India''s retail market
is worth $320 billion, of which organised retail accounts for $7.5 billion and
expected to grow to $21.5 billion by 2010.