New Delhi: Raymond Apparel plans to open a hundred exclusive men''s apparel brand ''Notting Hill'' retail outlets across India by March 2009.

The first outlet is getting ready for launch in the national capital, and would most probably open next month, with another 9 planned for inauguration by the end of the current fiscal year.

The company expects a turnover of Rs25 crore from ''Notting Hill'', after which it would revise its sales numbers. ''Notting Hill'' has been launched to primarily cater to the mid-segment of the men''s apparel market in the country.

Designed in-house, the Notting Hill range comprises suits, shirts, trousers, jeans, T-shirts, and accessories such as ties and socks. It is primarily targeting the working men population in metros and semi-urban cities.

According to the company, the new brand offers an excellent combination of fashion, quality and affordability, and has the potential to tap the Rs5000-crore mid-segment of menswear in the country.

Raymonds Apparel is a 100 per cent subsidiary of Raymonds Ltd., and has some well known brand as part of its stable, including Park Avenue, Parx, Manzoni and ColorPlus.