 Chennai:
The city-based company Ramco Systems Limited is
targetting the domestic small and medium business (SMB)
segments (companies with a turnover of Rs3 crore to
Rs400 crore) for its enterprise resource planning (ERP)
product Ramco e.Applications.
Explaining
the company''s strategy general manager, India, Middle
East and Africa, R Shankar said, "The integration
to global economy, the necessity to be cost competitive
and to maximise productivity per employee are some of
the business drivers for Indian companies."
In
addition the benchmarking with large organisations as
to order fulfillment, demand management and distribution
network are forcing SMB companies to look for solutions.
And
ERP is no more the preserve of large corporations. Today
even small companies with a turnover of Rs3 crore are
going in for ERP packages.
According
to Shankar, the potential in the SMB segment for ERP
product is estimated to be around Rs728 crore over next
five years, representing 47 per cent of the total potential
market.
Speaking
about the SMB expectations, he said, "Indian companies
want the architecture to be simple but scalable up and
outwards at an affordable total cost of ownership. And
the ERP vendor must be at hand in case of hitches."
While the companies cannot afford an information technology
(IT) team of 20 or 30 e0mployees, they would like to
find replacements fast when an IT employee quits.
Ramco
Systems has won nine new clients recently, claims Shankar.
"The total order size is Rs2.5 crore and the number
of user licences issued is 133. The company has around
60 SMB clients."
As
a part of the strategy the company is planning to increase
the number of channel partners to 25 from the current
level of 15.
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