Reliance Communications is set to offer 35 TV channels to its GSM users. The service, called MobiTV, will be introduced in collaboration with Hyderabad-based Apalya Technologies. RCom currently offers television services on its CDMA network.
"We are in advanced talks with Apalya. The tie-up would help us increase the width of the usage," Krishna Durbha, head (value added service), RCom, said here in a statement.
RCom had launched its GSM services across India in December 2008. (See: Reliance Communications rolls out nationwide GSM service)
The new service uses progressive download technique instead of the real-time streaming technology used on its CDMA network.
"Apalya's Mimobi technology uses progressive download method for playing video. Progressive download means the application initially downloads some part of video file, and then it starts playing the video file," Durbha said.
The progressive download technique downloads a small part of the video and plays it while the rest continues to download. This ensures lesser waiting times.