Parryware, the bathroom fittings division of Rs600-crore
EID Parry (India), has for the first time entered the
Rs60 crore taps segment and is launching products in nine
categories. The company is also opening two more exclusive
company outlets in Hyderabad and Delhi during the current
Delhi ''experience centers'' will come up in the next three
to four months while the one in Hyderabad would be inaugurated
by the end of the year. The company has already set up
three experience centres in Mumbai, Bangalore and Chennai.
Parryware has a 38 per cent market share in the sanitary
segment in the country. Parryware taps have been launched
in Tamil Nadu and Karnataka and Andhra Pradesh is the
third market Parryware is entering for its taps category.
the end of the year Parryware is likely to go in for a
national launch in the category and expects to capture
around 10 per cent of the market share in the segment
in the next three years.
company expects the taps division to contribute around
Rs15 crore to the total turnover during the current financial