Victorinox India has appointed Percept/H for its integrated marketing campaign. Victorinox is a the Swiss army knife manufacturer headquartered in the town of Ibach, in the Canton of Schwyz, Switzerland and they also manufacture pocket multi-tools, time pieces, travel gear, apparel and cutlery.
iB&W was the incumbent agency on the account. The size of the business is estimated to be Rs 3 crore.
Percept will look after all the segments for the brand, including creatives, media, event management and public relations. It will provide a total 360 degree marketing campaign, which will run mainly on print and new media.