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Nokia
seems to be significantly looking at a share of the mobile computing market, given
its launch of several mobile devices in its E-series range, across various price
points. These
devices from Nokia include several laptop and desk phone applications, including
internet telephony, voice mail, email, calendars, access to office Intranet, and
the ability to use WiFi within the office for PABX facilities such as call transfer
and conference calls. According
to Antti Vasara, senior vice-president, mobile devices unit, enterprise solutions,
Nokia, "This can be your desktop. Your desk phone can be on this phone,"
speaking at the launch of the latest E-series device the E51. Priced
at €350, exclusive of taxes or subsidies, the E51 would hit the Indian market
early in the October-December quarter. Nokia
is looking at partnering with enterprise service divisions of telecom companies
and IT channel partners, so that the E-series devices can be marketed to corporate
entities as a telecom/IT solution. According to Vasara, almost half of Nokia''s
E-series sales come through such tie-ups, with the other half accruing from retail
sales. The April-June quarter saw Nokia sell about 2 million E-series devices. In
the US and European markets, E-series sales are driven more by operators, whereas
the Asia-Pacific countries see sales driven by retailers and distributors. According
to Vasara, India is among the top 10 nations using high-end mobile phones, with
numbers of users in the segment growing very fast. In
the UK, Nokia has partnered with BT for an enterprise solution called "corporate
fusion". According to Rakesh Mahajan, director of mobility, BT Global Services,
about 65 per cent of BT''s customers of the corporate fusion solution have said
that they have seen increased productivity. According
to Mary T. McDowell, executive vice-president, enterprise solutions, Nokia has
recently tied up with a telecom operator, which is yet to be announced. The E51
would soon be available in India, at a price tag of about €350 (Rs18,500
approximately). Vasara
speculates that the benefits of business mobility are yet to be tapped, estimating
that by 2009, there would be 880 million mobile workers globally. He
further estimates that by 2010, 80 per cent of key business processes would involve
exchange of real-time information, which would need mobility and connectivity.
According
to Vasara, in times when personal and professional lives are getting increasingly
intertwined, business users need a single device that they can count on to work
productively, which ensures a level of efficiency that brings more freedom and
balance to their personal lives.
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