NDTV homes in to the UK; US next by month-end

Hyderabad: India's English news channel, NDTV 24x7 is now available to viewers in the UK and the US.

From today, NDTV will be available through a distribution partnership with UK's largest digital television service provider SKY TV, which is the largest distribution platform in the UK and reaches 7.8 million homes. NDTV 24x7 has been launched on the Sky basic digital platform, SKY TV.

NDTV 24x7 will also be available to viewers in the United States through an affiliate distribution partnership with America's largest DTH service provider, DIRECTV from 29th November 2005.
DIRECTV reaches 15 mn homes in the US.

Prannoy Roy, chairman, NDTV said, "We're very pleased to partner with both SKY and DIRECT TV, the largest DTH players in the UK and the US. There has been a constant demand for NDTV 24x7 from the many Indians living there, who in fact are the largest single group accessing our website, NDTV.com. We hope that 24x7 will be an important source of information for American & British viewers and fill a gap in these markets - for high quality, English-language, news on India."

According to said Aaron McNally, vice president, DIRECTV International, "DIRECTV is responding to the rapid growth of the South Asian community in the United States by delivering a robust lineup of programming that is relevant to their culture. NDTV 24X7 is the top English-language news channel in India and we are delighted to partner with NDTV to provide our South Asian customers with even more compelling and innovative programming."

With these tie-ups, NDTV's global presence now extends to all the key regions across the world - starting from the Middle East, Europe, South Africa, UK and the USA. Next NDTV plans to start beaming to Canada as well.