Kolkata: MindEdge Solutions (www.mindedgesolutions.com) has launched SalesEdge, a comprehensive solution for sales effort management, customer interaction management and product performance analysis.
The system is designed to create an edge over competition by enabling focused customer satisfaction. It assists an organisation in achieving higher revenues, optimising on marketing costs, improving product planning and striking better collaboration between sales and support teams for seamless client servicing. SalesEdge is enabled for single as well as integrated multi-location implementation.
The highly customisable platform enables assignment and tracking of sales effort, monitoring progress along the sales cycle, analysis of product performance on multiple parameters and client profiles, assessment of employee productivity, prioritising client accounts and tasks, efficient customer care and retention of field knowledge within the organisation.
All aspects of sales effort including exchange of documents and emails, submission of quotes, details of expenses and timely follow up are facilitated through a simple user interface. Introductory letters, reminders and mailers can be created for multiple clients through a single click of the mouse.
SalesEdge has the following integrated features: enquiry management, enquiry progress status, order processing, client profiling, client interactions recording, document manager, integrated email system, quote generator, automatic scheduler and reminder, target setting and evaluation, payment schedule and collection, product performance analysis, expense manager, discounts analyser, gross profit calculator, and mail merge utility.
SalesEdge can be used by any organisation having a direct marketing/sales team. Some of the user segments are engineering solution providers, manufacturers and suppliers of industrial commodities, suppliers of industrial and office automation solutions, sales and service dealers of consumer durables, computer and networking solution providers, advertising agencies, consulting firms, hotels and travel agents.
The system requires minimal data entry, works on LAN, provides multilevel security and access control and supports multiple database environments. Burden on technological infrastructure is insignificant. SalesEdge can be used by any organisation having a direct marketing field force. SalesEdgeLite is a simplified version to enable efficient management of individual marketing efforts.