Business telephony is evolving beyond the simple private
branch exchange (PBX). Currently, it encompasses a suite
of new capabilities, which include conferencing, collaboration,
messaging and mobility. software-as-a-service and network-based
communication capabilities are gaining significant mind-traction.
study, conducted by the enterprise communications research
and consulting practice of Frost & Sullivan, says
that the European enterprise telephony markets shipped
approximately 21 million lines in 2006 and estimates
this to peak at 25.8 million lines in 2008 before declining
to around 24.6 million lines by 2010.
investments improved; a positive trend that''s likely
to continue in 2007.Enterprises'' new investments increasingly
include IP technology although phased migration continues
to remain in vogue. Enterprises that have already deployed
IP in their networks are beginning to look for ways
to leverage the technology. The idea that IP is only
a means to achieve greater capabilities is gaining strong
being in the midst of a replacement cycle, the growth
rate of the enterprise telephony markets is declining.
In 2006, the total lines shipped approximated 21 million.
The growth in line shipments marked a sharp increase
over 2005. The seasonal variation in procurement was
moderated in 2006. The second half of the year registered
a sharp increase in uptake.
to Shomik Banerjee, industry analyst Frost & Sullivan,
"Poor uptake in France, Italy, Nordics and Spain
has been responsible for the low growth rate of IP telephony
deployments in Europe. Pure IP shipments are continuing
to grow. However, the growth of IP-capable systems outnumbers
the growth of IP usage."
present, alternate business models such as managed services
and hosted services are threatening the on-premise proposition.
Microsoft''s entry into the unified communication arena
has boosted the software-based solutions market. There
is a sense of urgency amongst vendors. Legacy players
have introduced aggressive marketing campaigns to protect
their installed base by offering compelling schemes
towards IP telephony migration.
to the study, the entry of Microsoft into this arena
is set to revolutionise the European enterprise telephony
entry of Microsoft has not only made software-based
solutions a de-facto alternative to hardware-based PBX,
but has also propelled the
case for enterprise convergence through unified communication,"
explains Banerjee. "Given the situation, developing
a strong ecosystem is crucial for vendors to survive
this transformation. Endorsing open technologies will
also become crucial."