Mahindra & Mahindra, today announced the launch of
the highly anticipated utility vehicle Mahindra Pik-Up
in Australia in partnership with TMI Pacific.
TMI
is an associated company of the family-owned Tynan Motor
Group that operates multi-franchise dealerships, service
centres and a collection of distribution franchises for
Mercedes-Benz and Mercedes-Benz Commercial, Mitsubishi,
Suzuki, Honda, Chrysler, Jeep, Dodge, Hyundai, Subaru
and Kia.
The
Pik-Up from Mahindra, is a rugged and value for money
product that the Australian market has shown interest
in. It has a 2.5l common rail turbo diesel engine, which
meets Euro 4 emission standards. The vehicle produces
79kW of power and 247Nm of torque, and will be available
in single or dual cab to Australian buyers from June.
It
also comes with a 3-year 100,000km warranty and 12 month
roadside assist.
Dr.
Pawan Goenka, prsident, atomotive sctor, M&M, said,
"The Mahindra Pik-Up is of a special pedigree in
the Mahindra stable. It was the first Indian vehicle in
its segment to be unveiled in a global market. The Australia
launch is one more milestone, as it marks an entry into
another continent for the vehicle. Our dream is to be
a household name in this country by providing world-class
value for money products that cater to local needs and
aspirations. As many across the globe have discovered,
Australians will also find that the Mahindra Pik-Up will
fulfill their demand for quality at a value for money
price."
The
vehicle, which is derived from the Mahindra SUV range,
comes with the style and comfort of the SUV, with ample
interior space and cargo capacity. It is available with
either two- or four-wheel drive; both in single and dual
cab versions.
Strong
market potential
The chairman of TMI Pacific and the Tynan Motor Group
of companies, Michael Tynan said, "Our thorough market
testing in tough and rugged conditions has ensured that
the vehicle will deliver on the expectations of the Australian
driver.
"We
feel that the vehicle will strongly appeal to rural consumers
and tradesmen, however, its large tray, price and cabin
size especially in the four door, will also appeal to
sportspeople and families. On that basis we have no doubt
that we''ll be able to fulfill our initial projection of
600 units sold in the first year," said Tynan.
Pravin
Shah, executive vice president, automotive sector, and
in-charge of international operations, M&M Ltd., said
"The Mahindra Pik-Up is a powerful set of wheels
and reinforces Mahindra''s technology-driven product range
for global customers. Its state-of-the-art external and
internal features are based on customer needs our research
has identified. We consider it an honour to be presenting
our Pik-Up to Australian customers, who are known to be
amongst the most demanding in the world. We are confident
that TMI Pacific, with their experience in the auto business
are extremely capable of making this happen."
Tynan
also said, "As per our initial plans, we have secured
10 dealers for the Mahindra Pik-Up in New South Wales,
a complete national roll out with a network of 50 dealers
by the middle of next year. TMI Pacific, which will operate
from a newly acquired 15,000m2 head office in Sutherland,
will be dedicated to servicing the Australian market with
all after-market services, spare parts distribution and
technical training of specialists.
Design
and engineering
The design focus of the Mahindra Pik-Up has been around
providing maximum utility and comfort to the consumer
and features expansive dimensions, with a length of 5098
mm, width of 1770 mm and height of 1942 mm, offering a
roomy interior, in particular excellent rear leg room
and interior height. Side profile is distinguished by
side steps which are fitted as standard equipment.
Standard
features include limited slip differentials on both two
and four wheel drive models, air-conditioning, four-wheel
drive electrically engaged and automatic hub locks, power
steering, power windows, remote central locking and standard
sound system with full CD / MP3 player and radio, USB
port and an SD card port that allows one to listen to
music from a pen-drive or CD cards. Tilt steering, foot
steps, fog lights, front and rear demisters are also standard.
The instrument cluster has a contemporary look with all
controls designed with ease of access and operation in
mind. For security purposes, the Mahindra Pik-Up is fitted
with an alarm and immobiliser, and offers keyless entry
as standard equipment.
It
has ventilated disc brakes in the front and drums in the
rear. It has independent front torsion bar suspension
and an anti-roll bar. Rear suspension is progressive rate
leaf springs and hydraulic shock absorbers.
All models make have a five-speed manual gearbox. Off-road
driving is considerably enhanced by the 210 mm ground
clearance and electronics that allow you to swap to the
4 x 4 mode with a turn of a switch whilst moving.
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