DDB Mudra has promoted Rajeev Raja to the position of national creative director of the entire group. Raja was earlier creative head at the agency.
Now Raja will oversee the creative function across all four of DDB Mudra's units, namely, DDB Mudra, Tribal DDB India, RAPP India and Mudra Health & Lifestyle.
Said Sandeep Vij, CEO, DDB Mudra, "The last few months have been invested in strengthening DDB Mudra Group with formidable talent, as well as molding an internal structure that enables us to build and harness our collective creative energy. This culture and structure is being built to offer 'One Voice Planning and Creative' and I'm delighted to announce that as NCD, Rajeev will be spearheading the collective creative efforts of the Group.''
Adds Bobby Pawar, chief creative officer, Mudra Group, "Our ambition is to set the bar for creativity and effectiveness in mainline, digital, direct, health and lifestyle. Rajeev's mandate is not only to live up to DDB Worldwide's creative reputation, but to add to it. It's a challenging task, but I'm sure he'll do a great job.''
Raja adds, "I think it's a fantastic challenge and a great opportunity to create some stunning work for the Indian market in keeping with the international standards of DDB. What's truly exciting is that we won't be paying mere lip-service to the term integration; by integrating creative efforts across the four SBUs of the Group, we will truly be embodying the philosophy of 'One Voice'.''