Maruti Suzuki creates new LUV category with Rs5.89-lakh 'Ertiga'
12 Apr 2012
Car market leader Maruti Suzuki (India) Limited today unveiled its first utility vehicle, the Ertiga, which the company claims is a Life Utility Vehicle. With Ertiga, the company formally announced its entry in the utility vehicle segment.
Ertiga, which is based on the Swift platform, is priced at Rs5.89 lakh for the base petrol version, while the top-end diesel model is priced at Rs8.45 lakh (ex-show room Delhi).
Designed by Suzuki, Japan, the Ertiga, which targets Indian customers with large families, will also be sold across other Southeast Asian markets, the company said in a release.
The Ertiga is compact, easy to drive, park and manoeuvre and complements car-like ride and handling capabilities while offering utility vehicle like space, and power, performance, fuel efficiency, according to the company.
It is stylish and contemporary with plush interiors and upscale features, not huge and overbearing and offers flexi-seating to accommodate 5+2 people (2+3+2) with an adjustable baggage space.
With an overall length of 4265mm, width of 1695mm and a wheel base of 2740 mm, Ertiga offers 3-row flexi-seating (5+2) = 7 seating - with 240mm sliding for the first and second rows.
"Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a utility vehicle. These families are currently having to compromise, and settle for a vehicle, which does not meet their lifestyle needs. The Ertiga is designed for these customers. It is another example of our ability to pack power, performance, space and features in a compact package," S Nakanishi, managing director and CEO, said.
