Mahindra & Mahindra, the market leader in utility vehicles, is getting aggressive on small trucks. Both Maxximo and Navstar drew a lot of eyeballs. Both launches are seen as a move to take on Tata Motors on its own turf.
The Tata pavilion didn't sound too worried. "Competition is welcome and we more than welcome it. But don't forget we have a head start," an official attending the sprawling Tata display area.