According to Shyam Sukhramani, Levi''s Strauss (India) director of marketing, the brand has around 160 stores presently, and we double the number every year for the next three to four years.

The company has launched four collections for the Lakme India Fashion week - Levi''s Collectibles, Blue, Vintage Clothing and Red.

Sukhramani said that, Levi''s collectibles hold a lot of inspirations from the time jeans were invented around 150 years ago. Levi''s is the sponsor of a project called Gen next, which will see it visit the best fashion schools in India to select around 12 designers, of which the best will design for the company in time for the 2008 fashion show.

Levi''s has 14 flagship stores in India, and plans to add another 10 by next year. Mumbai will get one of the flagship stores by December 2007.