LG launches three new mobile handsets at three different price points; registers record turnover

Korean electronics giant LG, encouraged by the tremendous response to its mobile handsets in India, has announced the introduction of three new models to its product portfolio, targeted and priced at completely different categories.

The product launches were announced only two days after LG Electronics India registered a record turnover of Rs11,150 crore, including an unprecedented Rs700 crore from its GSM mobile handset division. The latter grew by a whopping 58 per cent this year, and the latest launches are expected to strengthen its hold on the market.

The three new models - KF510, KP320 and KP110 - are aimed at high-end, mid-end, and entry- level consumers respectively. They are individually priced at Rs12,250, Rs7,990 and Rs2,899 respectively. While the KP320 extends the company's existing Dynamite range and the KP110 is a new addition to LG's Bullet series of mobile phones, the top-end KF510 creates its own category.

''We are very excited about the launch of these three handsets and expect tremendous response for consumers. KF510 is an exceptionally slim slider phone; KP320 comes with advanced features and is economically priced; and KP110 is a fully loaded music phone. These handsets have been launched to delight our consumers across various consumer segments suiting every budget requirement,'' said Anil Arora, Business Group Head, GSM, LG Electronics India Ltd.

Housed in a dark grey metal casing, the KF 510 comes in a dynamic touch pad, an interactive touch lighting and emotional animation and scratch resistant tempered glass. Designed for fashion-oriented masses, the 10.9 mm thick slider handset is termed as ''Touch Lighting Phone''.

It features a 2.2-inch display with 240×320 pixel resolution, 3 megapixel camera with a startup time of about one second, image stabilization, LED flash and red eye reduction. The included light sensor ensures automatic adjustment of screen brightness according to ambient lighting condition. Moreover, the slider phone also sports an MP3 & MPEG-4 player, FM radio, WAP, GPRS and EDGE connectivity along with the QVGA video support for recording and playback.

The KP320, a slim candy bar phone with a stylish leather finish, is targeted at customers who primarily depend on their mobile phones for camera and music player functionality. It comes with a 2-inches 262k colour 240 x 320 pixels TFT LCD, a 3 mega pixels camera with auto-focus and video recording, speaker phone, document viewer, and has email and Internet capabilities.

Additionally, it is equipped with Bluetooth and USB for connectivity, music player with 90MB memory (expandable up to 4GB) and stereo FM radio support, and a 900mAH Li-Ion battery. The KP320 can be hooked up to a television using the TV-out feature to view pictures.

The  KP110 is a phone which offers mid-level functionality at entry-level price. It is targeted at first-time phone buyers who are inclined towards music and features a MP3 player and FM radio on speaker phone. It also has enough memory, expandable to 2 GB, to store up to 500 phone numbers and 500 SMS messages. The model comes equipped with GPRS and WAP connectivity; and gives a battery life up to 4 hours of talk time and 400 hours standby time.