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Nashik:
As part of its regional expansion strategy, IBM India today announced the launch
of its small and medium business operations in Nashik. IBM says this expansion
will enable IBM to provide better support to SME clients in and around Nashik
and help IBM''s customers leverage IT for business growth. In addition, mid-market
businesses will also benefit from the recently announced IBM Express Advantage
initiative that provides SMEs with a unified end-to-end approach to help them
innovate and expand. "We believe in a simplified solutions perspective," Chetan
Naik, vice-president, Global Mid-Market Business, IBM India/South Asia. "We
wanted to make buying for Mid-Market businesses simpler by making our offerings
easily available to our customers. We have varied offerings for the SME market,
which will help our customers compete more effectively, and realise greater business
success. SMEs are growth engines of the Indian economy, and we are committed to
providing them with access to the right information, tools and technologies that
helps them succeed," said. IBM''s SME offerings have already been
well accepted in various industries in Nashik including, auto components, electric
components, cooperative banks, government, sugar industry and dairy farms. Some
existing customers in Nashik include, the Nashik Municipal Corporation, HAL, India
Security Press, ABB, Innova Rubbers, MICO, Ahmednagar Merchant Cooperative Bank,
Mahindra Motors, Jyoti Structures Ltd to name a few. IBM has invested
in the development of products and services specifically priced and designed for
the SMB marketplace under the brand name ''IBM express portfolio'', which comprises
hardware, software, services, solutions and financing and is designed to meet
specific criteria for SMBs. Mid-market businesses will also have the opportunity
to benefit from IBM''s express advantage initiative which includes the "express
portfolio" and provides mid-market businesses access to a network of local
IBM business partners and customer experience capabilities. In India
IBM also recently introduced the SME Toolkit. The SME Toolkit is a free program
that enables entrepreneurs and small businesses to learn how to implement sustainable
business management practices needed for growth in areas such as finance, accounting,
international business, marketing, human resources or legal. The Toolkit includes
new Web 2.0 features such as live chat, online forums, business directories and
survey capabilities to create a community where small and medium sized business
can collaborate - anywhere around the world. As
the fastest growing sector for IBM India, the Global mid-market business unit
is ready to address this growth and offers SMEs the solutions and technologies
that are critical to their growth in a challenging market. IBM''s Technologies
and Solutions for Indian Mid-market businesses provide a competitive edge in this
era of globalisation. These offerings are delivered through sales and marketing
team of 6,000 people and a network of 90,000 Business Partners, organized in 243
local sales territories around the world.
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