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New Delhi:
Honda Siel introduced a new variant of erstwhile class-leading sedan Honda
City at a starting price of Rs6.80 lakh (ex-showroom Delhi). The City''s class
leading position has been threatened with the recent launch of Maruti''s SX4. The
new City comes for a Rs3,000 premium across all its variants. Presently, the City
is marketed in the price range of Rs6.77 lakh to Rs8 lakh. Launched
to commemorate 10 years of Honda cars in India, the new variant has been launced
as the 10th Anniversary Edition of the Honda City ZX. The City ZX V-TEC now comes
loaded with a host of safety and luxury features, such as a G-Con body, ABS, SRS
Airbags and plush leather interiors. The car comes in two new colours. All
Honda cars are E-10 compliant, i.e. capable of using the 10 per cent ethanol-blended
fuel, which the Government of India is considering to implement in near future. According
to Masahiro Takedagawa, president and CEO, Honda Siel Cars India Ltd., to prepare
for its second phase of growth, the company will be expanding its production and
dealer capacities, as well as augmenting its product portfolio and extend its
presence into second tier towns and cities. Outlining
$the company''s strategy, he said that Honda is committed to aligning our business
objectives to the basic humanitarian values, and will focus on three basic principles
- Safety, Environment and Energy Conservation. Each
variant of the City comes with new features in the 10th Anniversary Edition, which
include: - EXi
Onwards - MP3 CD AM/FM stereo with 4 speakers; new key design, new design steering,
accessory socket, central door lock switch, thicker chrome rings and white rear
lens.
- GXi
onwards - front fog lamps, side step garnish, 2 keyless entry remote transmitters,
new design combi meter and new 1-Din MP3 CD AM/FM stereo with 4 speakers.
- VTEC
Onwards - Superior 2-Din MP3 CD AM/ FM stereo with 4 Speakers; premium
dark woody panel, trunk spoiler as standard dealer fitment. Leather upholstery,
ABS (Anti-lock Braking System), Dual SRS airbags for driver & front passenger.
The VTEC will also be available without leather upholstery, ABS & SRS Airbags
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