New Delhi: Hindustan Motors (HM) has registered a significant increase in sales of its Ambassador car in the month of May 2005. The company sold 1,010 vehicles as compared to 901 units in May 2004, recording a 12 per cent growth. In the last two months (April-May 2005), Ambassador recorded sales of 2,012 units that is 16 per cent more than the corresponding period last year. This growth is due to sustained customer-oriented approach at Hindustan Motors.

The company has launched a CNG variant of its popular Ambassador model. The 1800cc CNG Ambassador Grand, incorporates features like power steering, power window, central locking and remote controlled MP3 music system. To give further impetus in the drive to protect the environment, Hindustan Motors Limited also launched the Ambassador 1.5 LPG in compliance with the new Bharat Stage (BS) III norms. Its regular model Ambassador Classic has been scoring high in ownership experience due to HM''s product upgradation initiatives, which has significantly contributed to the growth in Ambassador sales.

Commenting on Ambassador''s performance, Soni Shrivastav, general manager, Corporate Communications, C.K Birla Group said, "The growth in sales performance of the Ambassador can be attributed to the continuous improvements we have been bringing into the product. Our strong marketing network and after sales experience with customers are the other key parameters that are increasing the popularity of the Ambassador. There is a positive interest in the product and Ambassador customers are happy with the ownership experience."