Henkel Spic Re-launches Fa Deos, Roll-ons & Soaps

By Our Corporate Bureau | 29 Jun 2004

Chennai: Henkel SPIC India Ltd is re-launching its Fa range of deodorants, roll-ons and soaps in its Indian market. Fa is also introducing one variant each in its deo and soap category. The re-launch is supported with a new and attractive international campaign on leading television channels. On this occasion, Satishkumar, managing director, Henkel SPIC India Ltd said, "Henkel is the second largest player in the deo market and Fa, the 3^rd largest deodorant brand in India. Since the penetration levels in this category are as low as 3 per cent we intend to increase the growth momentum with the re-launch, making premium products available at affordable prices."

FA DEOS & ROLL-ONS
The new Fa deo is enriched with Freshness Control formula, which gives 24hr protection against body odour. It has a skin friendly formula with SensivaR that cares and protects the skin and provides long-lasting freshness. The new Fa deospray assortment includes Aqua, Sport, Caribbean lemon and the newly introduced Purity, offering a range of fragrances that will suit the Indian consumer. Further, a new antiperspirant variant called Oxygen has been introduced with a unique freshness control technology, which releases additional freshness when needed the most.

The new Fa deosprays and antiperspirant are available in 200ml spray cans at Rs 110. A range of roll-ons has also been introduced in a 50ml glass container priced at Rs 75.

FA SOAPS
Fa is also launching Fa Sport Energizing soap with unique, natural ingredients of Gingko Extracts. Fa Sport Energizing offers wild freshness that revitalizes the skin, leaving one completely refreshed and energized. The Fa soap range also includes Aqua with the goodness of sea minerals, Caribbean lemon with Lime extracts and Wild Sandal with cream complex. Fa soaps are available in 75g and 125g packs.

NEW AD CAMPAIGN
The launch of Fa is supported by an International Campaign centered on the theme of "How Fa Will You Go?" The new Fa deo reflects the personality of the User who is extroverted, bold and has a positive attitude to life. Both the deo and the soap have undergone pack design changes making them look more bold and wild than before.