Honda ropes in Meridian, Delhi for creative duties
16 Mar 2009
Honda SIEL Cars India (HSCI), which recently announced the launch of Jazz, has roped Meridian Delhi to handle the creative duties for the new car.
Dentsu continues to handle the creative mandate for all Honda brands in India. Dentsu Media will also handle the media duties of the new launch.
Ogilvy's second agency, Meridian Communications had commenced its Delhi operations from June 2008. Japanese carmaker Honda said its 'Jazz' hatchback would hit the Indian roads by middle of this year.
Honda is focusing on making the Jazz (1.2-litre petrol engine), price-competitive for the Indian market. The Jazz is priced higher than the City in many foreign markets, including Thailand.
Jazz will have a premium tag due to the company's focus on making it luxurious and safe by adding features like airbags, ABS (anti-lock braking system) and G-CON Technology (an advanced passive shielding that offers the occupant a survival zone in case of an unavoidable collision).
Initially, the company was earlier planning to launch Jazz by the end of 2009. The Honda Jazz will be manufactured at the company's Noida plant and is likely to have a localisation content of 70 per cent from day one.
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