Mumbai: Pond's, one of the leading skincare brands, has announced its new brand ambassador, in Bollywood actress Priyanka Chopra, who will be the new face of Pond's across all the brand's ranges in India.
As brand ambassador, Priyanka Chopra will play a key role in brand and product communication across various platforms on television, in print and outdoor media.
"There is a perfect fit between Priyanka Chopra and Ponds - their timelessness and their ability to touch the lives of millions of women which makes this an ideal association,'' said Venkat Sridhar, general manager of the skin care division at Hindustan Unilever Limited. ''Moreover, Priyanka has an international appeal that extends to women across all age groups, just as our skincare solutions do. The gorgeous Priyanka seems like the perfect ambadassor for Pond's, the brand that stands for beauty and romance. We are privileged to have Priyanka Chopra, one of India's most beautiful woman endorse our brand.''
Talking about her association with Ponds, Priyanka Chopra said, "Being the face of Pond's is a big honour for me. It makes me nostalgic, as I have used Pond's as a child. The brand has become extremely international; these are international range of products being offered to you. They not only look different they feel different on your skin. They are top of the line quality products catering to every age group, weather it is an anti ageing cream, skin lightening cream or a face wash. They all say love is what makes the world go around and Pond's is Love's helping hand. It is all about romance and making you feel lovely."
The brand Pond's is due to globally relaunches itself in a brand new avatar with superior and holistic face care solutions.