Google’s updated search engine to serve more relevant results
05 Nov 2011
Thanks to an overhaul of the way Google serves up results in response to search queries, it would now be possible for users to get either historical data or up-to-date results.
The US firm has altered its core algorithm that would make a difference to about 35 per cent of the searches.
The changes try to serve up results that are more relevant and beef up features that Google believes set it apart from rivals.
Microsoft's Bing on the other hand leans more towards social search.
"Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer's day, are best when they're fresh," writes Amit Singhal of Google in a blogpost explaining the changes.
The changes integrated in the search mechanism seek to understand whether a searcher is looking for results ''from the last week, day or even minute'' Singhal writes.
The update would offer a better guess of how 'fresh'' the results should be.
