Google launches global media blitzkrieg to promote Apps

Internet giant Google has launched a global media blitzkrieg with print and outdoor media to promote Google Apps in order to lure customers from software giant Microsoft's enterprise products and ahead of Windows 7 launch on 22 October.

Google, which has traditionally shied away from marketing its products through flamboyant advertising, will now focus on countries including Britain, France, Canada, Japan, Australia and Singapore.

Google will now be advertising in train stations such as Paddington, La Défense and Shinagawa, and at airports in Singapore, Toronto, Dallas and beyond to help companies, schools and organizations learn all about the benefits of going Google with its enterprise products.

The initial campaign launched in August, included advertising on billboards in Boston, Chicago, New York and San Francisco.

The Mountain View, California-based company said today in a blog posting that each day, thousands of companies choose to "go Google," which is to switch to Google Apps.

The blog posted by Tom Oliveri and Vivian Leung from the Google enterprise team says, ''Over two million business and 20 million users in over 100 countries and more than 40 languages have adopted Apps for their workplace, and we're happy to welcome companies around the world such as Konica Minolta, Rentokil Initial and TOTO that have just decided to go Google.