labels: advertising/branding, godrej consumer products, consumer goods
Godrej Consumer Products launches Cinthol perfumed deodorant sprays news
Our Corporate Bureau
07 August 2004

Hyderabad: Godrej Consumer Products Ltd (GCPL), a leading player in the FMCG sector, has come out with an attractive product offering in the deodorant segment with the launch of Cinthol perfumed deodorant sprays. Cinthol Deodorant sprays come in four unique and lingering fragrances - cologne, spice, lime and sandal with an attractive metallic packaging that promises the consumer a premium and superior experience. The deodorants are imported from Godrej Global Middle East, (GGME) Dubai.

"With this offering, GCPL is looking at providing Indian consumers with a deodorant at par with International brands" said Hoshedar K Press, executive director and president, GCPL.

Cinthol perfumed deodorant sprays contain an active ingredient - Triclosan, which removes odour-causing bacteria and keeps one smelling great and feeling fresh all day long. Targeted at women and men, Cinthol deodorant spray is available across the country and is priced at Rs125 for 150 ml. As an introductory offer, Cinthol is offering 33 percent more on every can of 150ml.

 


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Godrej Consumer Products launches Cinthol perfumed deodorant sprays