Godrej & Boyce Manufacturing Company is planning
to launch 25 new models of air conditioners by next month.
Of Godrej's total AC sales, 60-65 per cent comes from
split ACs and 65 per cent of its sales come from Tamil
company had a market share of four per cent (1 lakh units)
of the AC market all India in FY06 and is eyeing 10 per
cent (over 2 lakh units) share by 2007-08.
domestic AC segment has been growing at 20 per cent annually.
Split AC units currently comprise about 60 per cent of
the market base, at an estimated 20 lakh units. The company
has 60 per cent distribution base in the high-end split
AC segment compared with the industry average of 48 per
launched 18 new split AC models with the i-TREC (inverter
technology for reduced electricity consumption) technology.
The proposed launches will focus on ACs which offer i-SENSE.
This is a sensor-based technology which controls temperature
in their immediate surroundings through constant exchange
of data between the AC inlet and the remote control unit.