Mumbai: Godrej & Boyce Ltd has launched a new top loading washing machine with a turbobrush technology. The GDA 902 Turbobrush, the company claims, helps to dislodges the toughest dirt in clothes, provides unmatched cleaning with minimum tangling of clothes, making them last longer.

In the new Godrej 'Turbobrush' washing machine, the drum, instead of being stationary moves in a direction opposite to that of the pulsator, unlike conventional top load washing machines where the wash drum is stationary and only the pulsator moves water in one direction. The Turbobrush technology gives an extra scrubbing action to the entire wash load, dislodging dirt, while keeping clothes clean and untangled.

The machine has a 5.5kg capacity, a spin speed of 840 rotations per minute and three wash programme cycles and is available at an introductory price of a semi-automatic washing machine — Rs8,990.

"Research has showed that Indian women were apprehensive of using washing machines, as they had to brush the clothes before putting them in the washing machines, says PD Lam, executive director and president Godrej & Boyce Mfg. Co. Ltd. "Keeping this in mind, the Godrej R&D team has invented the Turbobrush Technology. Godrej has always striven to understand the needs of the Indian woman and design home appliances with relevant technology."