Non-smokers can breathe easy now Godfrey Phillips
(the makers of Four Square Kings, Red & White, Jaisalmer,
and Cavanders) unveiled Mumbai''s first-ever mobile smoking
lounge (MSL). An industry-first concept in India, the
MSL is a comfortably furnished and air-conditioned room
on wheels, that serves as the perfect retreat for those
who want their puff, without making an olfactory assault
Kumar, Godfrey Phillips'' senior VP, corporate affairs,
said, "This industry first initiative keeps in mind
the sensitivities of the non-smoker and intends to instill
the spirit of coexistence and responsible smoking. Continued
focus on innovation-led Godfrey Phillips to create this
unique facility that is as much a benefit for the smoking
community as it is for the non-smoker."
cigarettes will be available for purchase at the lounge,
even non-buyers can use the facility. Initially, these
MSLs will be parked in high footfall areas like Crossroads,
Phoenix Mills and Imax. Says Kumar, "The final position
in different centres will be decided according to consumer
response to our initial location of our MSLs." Mumbai
is the third state to see the MSL, following Ahmedabad
and Delhi, where it received an excellent response from
smokers and non-smokers alike.
Phillips has two major stakeholders, the KK Modi Group
and Phillip Morris of USA and is the second largest manufacturer
of cigarettes in India with an annual turnover of over
Rs1,100 crore. Incorporated in India in 1936, the company
established its own manufacturing facilities in 1944.
The company''s operations span the entire northern and
western part of the country with manufacturing facilities
in Ghaziabad and in Mumbai (Andheri), a state-of-the-art
R&D centre in Mumbai and a tobacco-buying unit in
Guntur, Andhra Pradesh .