Plywood major Greenply appoints Alliance Advertising

26 Aug 2008

1

Plywood company Greenply has awarded the mandate of its media duties to Alliance Advertising.

The Greenply account moves from Lintas Media Group's Initiative Media, which has handled the account for the last five years.

Alliance Advertising will now look after media planning and buying for Greenply Industries, the account size of which thought to be in the vicinity of Rs15 crore.

Sources suggest that five agencies were in the fray during the pitching process that began in July 2008, including MPG, Zenith Optimedia, Connext, Dentsu and the GroupM company Motivator.

In the two rounds, agencies were briefed to deliver media strategy and recommendations for Greenlam, Greenply's laminate flagship brand.

The final round was an evaluation of the media planning inputs for the brand by the short listed agencies.

Arshad Nizam, director of Alliance Advertising said his agency would be able to provide value in terms of fresh thinking and new ideas in a category that boasts strong contenders.

Alliance would handle the media part of business, involving a 360-degree initiative that Greenply plans to undertake.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more