Mumbai: Ford India today announced a reduction in the price of its premium SUV, the Endeavour by Rs6,000.
It said ina statement, "This new pricing of the Endeavour is a direct result of the announcement made in yesterday's Union Budget."
The finance minister has reduced the excise duty applicable on cars with an engine capacity of 2000cc and above will from Rs20,000 per vehicle to Rs15, 000 per vehicle.
Tim Tucker, vice president, sales, Ford India, said. ''The additional duty reduction has been a welcome step taken by the government though the reduction is limited only to large cars. We are pleased to pass the benefit of the reduction on the Endeavour to the consumer in entirety.''
The price reduction of Rs6,000 will be applicable to all three variants of the Endeavour. The base model (2.5 Litre) of the Endeavour will now be availa
Ford says it has sold over 1,118 units through January to June, registering a 29-per cent market share in.the premium SUV segment.