Hallo is better than Hi. SMS is out. Hallo
is in. Thus run the ad lines for the Hallo prepaid
call card from Delta Innovative Enterprises, popularly known
lying low for a year, the city-based company is coming
out with catchy slogans. Is the company taking on Indias
cellular companies? Also remember this: Hutchs ad
line is hi. And is the short messaging service
(SMS) generating good revenues for all the mobile players?
Deltagram managing director R Kothandaraman: We
are not competing with any telecom player. On the contrary,
every telephone subscriber is a prospect for us.
The company is re-launching its Hallo prepaid call card.
one-minute voice mail card, first of its kind India, enables
a buyer to convey a message pleasant, unpleasant
or embarrassing in his or her own voice to another
person located anywhere in the country for Rs 5.
system works as follows. A Hallo card buyer has to first
dial the number mentioned on the card. Thereafter the
menu-driven interactive voice response system (IVRS) will
guide the caller to record his or her message and the
number (landline or mobile) to which the message has to
be transmitted. A reply option is also available.
is also the facility to send messages at a predefined
date and time, and the same message can be sent to a group
of persons, adds Deltagram executive director P
a year ago the product didnt click at the market
place as the company faltered in its distribution strategy.
Correcting that failure this time, Deltagram has hired
Trans Oceanic Purveyors, a city-based marketing company,
to distribute the cards at retail outlets.
will first focus on Tamil Nadu and expand it to other
southern states. The national rollout will happen in six
months time, says Venugopal. The market segments
targeted by Deltagram are airlines to pass flight information
to its customers, individuals, clubs and associations
for sending greeting and other messages.
too, can use our service for sending soft payment reminders,
convey messages to its sales force and distributors to
greet its customers, adds Venugopal. According to
him, a couple of greeting card companies have expressed
interest in the product.
infrastructure consists of a central server located in
Chennai and 65 hubs V Sats. We will also harness
the GSM technologies with fallback mechanisms like the
Internet to transmit messages, he says.
in the meantime, is awaiting a loan sanction of Rs 10
crore from commercial banks. The companys Rs 17-crore
equity is held shared between Kothandaraman and P Vaidyanathan,
Integrated Enterprises (70 per cent) and India Direct